BMW: Pier City Custom
To help expand BMW’s customer base and generate interest in the brand, this video series explored the theme of motorcycle customisation, with a focus on the R 18 model. Positioned as an entry-level, more affordable option, the R 18 lends itself perfectly to personalisation. The series spotlighted Pier City Custom - a BMW specialist workshop in the South East - showcasing the creative potential and distinctive builds made possible with this versatile bike.
The main campaign video was featured on the BMW website, while three themed cutdowns focused on Emotion, Education, and Inspiration served as a ‘test and learn’ initiative to help the brand identify which themes resonated most with their social audience. The stills were used across promotional channels, including an international motorcycle customisation exhibition.
Creative Director: Gareth James, Brilliant Noise | Client Partner: Katie St Laurence, Brilliant Noise | Videography, Photography, Edit and retouch: Annie Verrall