Freee: Social First Content
This project was designed to build and engage a vibrant community of gluten-free bakers by positioning gluten-free living as a lifestyle without compromise, inspiring meaningful interactions between the audience and the brand. Leveraging social media platforms, the campaign encouraged users to share kitchen tips, life hacks, and delicious recipes, fostering a supportive and active online community.
Photography, Videography & edit: Annie Verrall | Food Styling: Emma Hatcher