Green Chef x Dr Hazel

This campaign aimed to increase brand consideration and acquisition ahead of the summer season by highlighting Green Chef’s unique products and values. Partnering with Dr. Hazel Wallace allowed the team to leverage her extensive social following and connect with a new audience sharing aligned values.

Central to the campaign was an educational YouTube series showcasing a day in the life of Green Chef nutritionists alongside Dr. Hazel, a trusted expert in the field. To maximize effectiveness, multiple video cutdowns featuring varied messaging hooks were created as part of a test-and-learn strategy for paid media optimisation.